Aalto University's Fashion Show has established itself in the world of fashion
26.05.2014
New collections designed by students from Aalto University's Degree Programme in Fashion and Clothing Design were exhibited to the public on Friday 23 May. Guests in the fully-packed Kattilahalli in Suvilahti, Helsinki were excited as they waited for the show to begin.
The show was launched from her seat of honour by Satu Maaranen, who won the main prize at the Hyères Fashion Festival last year with her master's collection. After this, the current students got their turn, and entering the catwalk were collection after collection of colourful and skilfully executed creations. Several interesting collections of men's clothing were seen this year.
International press, talent scouts, and other figures from the worlds of Finnish and international fashion had arrived for the show. With its professional execution, the show offered its audience a dose of daring, colour and inventiveness.
Prizes won by new promising names
The Näytös14 prize was presented by Minna Kemell-Kutvonen from Marimekko. The prize was worth EUR 1000, and it was given to Ilona Hackenberg.Her collection was considered to be very strong and consistent. In her collection, Hackenberg had made dazzling use of colours and toyed with fruit patterns.
The Diesel Award was won by the design group of Ines Kalliala, Julia Montin and Marianne El-Khoury. The award was worth EUR 1500. Selecting the winner was Nicola Formichetti, creative director at Diesel.
‘The Diesel Award has been handed out nearly ten times. It is a pleasure to be presenting this award, which has become something of a tradition,’ said Diesel representative Alban Adam.
The jury for the Aalto Award comprised international guests. Selecting the winner were the guests of honour at the For Fashion's Sake seminar, Daniel Thawley, editor in chief of the Belgian fashion magazine A Magazine Curated by, Lou Stoppard, writer for Nick Knight's SHOWstudio, British hat maker Stephen Jones, French sound designer Michel Gaubert and American sound designer Ryan Aguilar, German fashion designer Lutz Huelle, and Frances Corner, Dean of the London College of Fashion.
Stephen Jones presented the award with a satisfied smile on his face. The winners were Heini-Maria Hynynen and Elina Äärelä.
‘We all had reason to be very proud of what we saw here. The collection designed by the two designers is a pleasure to look at. It contains the right amount of old and new,’ explained Jones, speaking on behalf of the jury.
The spring show, Näytös14, and the For Fashion's Sake seminar were part of the Pre Helsinki event - a week of happenings in Finnish fashion.
The show's production was the work of a production team of master's students, headed by the producer, visiting teacher Susse Roos. The exhibition collections are on display and available for loan at the PR office Toveri Hki from 20 May to 12 July 2014.
Photo: Mikko Raskinen / Aalto University Communications
Further information:
Tuomas Laitinen, lecturer,
Fashion and Clothing Design
tuomas.p.laitinen [at] aalto [dot] fi, (+358 9) 470 30357