Finnish textile art heads for Paris

11.02.2014

Aalto University’s design students are about to introduce their Pattern Lab ’14 collection to a worldwide audience.

The students will market their collection to international companies at the Première Vision exhibition in Paris on 18 to 20 February.

This year, Pattern Lab celebrates its 15th anniversary with a high-quality collection rich in ideas. The sales of the collection were launched successfully in Finland and in Sweden in October, and the group of designers now wish to present their delicious collection at a fashion exhibition. This year, Aalto patterns will delight the crowds at Première Vision after a one-year gap. Last year, Pattern Lab was seen in New York at the Printsource exhibition.

’We hope that through this exhibition, the patterns in our collection will find their way to how people dress and will be also seen out in the streets in the years to come. Our collection has been excitedly received in Finland and in Sweden, and the feedback has been positive: in particular, our customers have appreciated the diversity of the collection as well as its sense of rhythm and colour palette,' states coordinator Tiina Paavilainen.

’We are greatly looking forward to the reactions of the international audience. Première Vision provides us with the opportunity to meet new cooperation partners also from other parts of the world,’ Tiina Paavilainen continues.

Pattern Lab is an annual study project organised by the Aalto University School of Arts, Design and Architecture, during which master’s degree students design a collection of patters and surface models for the international market. The patterns and surface models in the collection are suited for a number of different uses, including interior textiles, fabrics for clothing and other surface materials.

This year, the collection is based on three themes that reflect the diversity and richness of life from different perspectives and starting points. Personal style and future trends are displayed in the work of the young designers.

The Decopop theme combines traditional, decorative patterns to elements from pop culture. The Flow theme represents strength of spirit and freedom of self-expression. The minimalism and the light and airy feel of the collection leave room for contrasts between colours and forms that provide rhythm and pulse. The Wonder theme leads us to a journey of exploration into the world of wonder that surrounds us. The topics in the collection range from the microscopic level of cells to the infinity of space and from the world of science and technology to the whirlpools of our endless imagination.

Further information and images of the collection:

www.patternlab.fi 
www.facebook.com/PatternLab14   

Print-quality images:
Tiina Paavilainen, Coordinator
info [at] patternlab [dot] fi  

Contact persons:

Professor Pirjo Kääriäinenpirjo.kaariainen [at] aalto [dot] fi (
pirjo.kaariainen@aalto.fi
)

tel. +358 (0)50 381 0217

Professor Maarit Salolainenmaarit.salolainen [at] aalto [dot] fi (
maarit.salolainen@aalto.fi
)

tel. +358 (0)50 442 8381

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